What Investors Really Think: A Deep Dive into ScaleUp Success

VCs consider various areas of a business when assessing an opportunity but what do they really look for and how can you strengthen your position ahead of fundraising?

In this session, Ian Merricks will break down each area of the ScaleUp Score from an investor’s perspective, covering:

• Sales – What traction signals scale-readiness?

• Team – How the team and resource impacts investor confidence.

• Financials – The key metrics that determine investibility.

• Operations – Why scalability matters beyond just growth.

• Investment – What makes investors say yes (or no).

This session will help you interpret your ScaleUp Score results, highlight areas for improvement, and provide practical steps to refine your investor proposition. Please ensure you’ve completed your ScaleUp Score in advance to get the most from this session.